Designing Brand Strategy for a Company Essay Example | Topics and Well Written Essays - 3000 words - 6

Designing Brand Strategy for a Company - screen ExampleAlso, two companies may perceive the same risks in a kingdom but still choose different strategies because of their firms differing tolerances of risk. More specifically, the different merchandise-entry strategies shtup be encapsulated as followsExport/ImportThe easiest and most common entry strategy, exporting also exposes a company to the lowest financial risk. An existing result is merely shipped to a foreign country. This strategy is very compatible with the domestic market extension outlook in international marketing.LicensingAnother relatively low-risk burn down to a new market, licensing involves granting the rights and methods for production to a host country firm in return for a royalty fee. Advantages include low capital requirements and circumvention of importee restrictions or foreign ownership limitations. Its advantage of lower risk is countered by lower returns.Joint VentureA joint venture involves two compan ies that seduce a partnership under a new corporate name. Joint venturing is a low-risk market-entry strategy, which is popular among successful, large, internationally oriented businesses seeking to expand their own maturing mansion markets, or seeking new sources of raw materials. Notable are the strategic advantages of reducing both political and economic risks by combining the host country firms localized knowledge, skills, and systems with the foreign companys capital and technology. It also allows a foreign firm to operate in a market otherwise inaccessible due to disdain barriers or hostility towards outsiders.FranchisingA form of licensing, franchising combines the franchisees local knowledge, capital, and entrepreneurial energy with the franchisors standard bundle of products, management expertise, and support systems. It is a fast-growing approach to market entry. Advantages are the low capital investment required and the speed of entry.Manufacturing/Wholly-Owned Subsid iaryThe highest-risk strategy with the highest potential return is investing capital to set up manufacturing or other operations in a foreign country.